This is an allround purchasing book that proposes a concept and a trend that will be upcoming in 2021 for the shop X Bank in Amsterdam. X Bank promotes Dutch design as well as innovation, design and art. My concept is inspired by the future generations after the generation Z, for which I didn’t call it generation anymore but “Dimension X”. Dimension X stands for the dimension of the unknown, dimension of love and dimension of virtual reality. Dimension X is colourful and energetic but also abstract with designs and fabrics that offer a second experience, like plastic with its reflection or transparency with tulle. For the interior section, playful designs with bold colours take over and also art that changes depending from which perspective you look at it. All like if you were playing your own game. 

To promote this allround trend at the shop, an event is proposed in partnership with a VR company, fashion designer Iris Van Herpen and artist Rafael Rozendaal. 

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