This is an advertisement campaign for a new syrup called Soof that is 100% natural and biologic and mixes vegetables and fruit. I made an information moodboard to investigate the brand and public that the brand wants to reach. After that, I made a moodboard with the target group, the style and the color palette that I would like the campaign to have. In summary, it is a fresh, hip, healthy and familiar campaign.

To promote the product I made two shopping pages in which Soof syrup is the main item. The two magazines, ‘Ouders van nu’ and ‘AH Allerhande', fit into the target group of the promoted item. At last, with all the information and moodboards, I made an advertisement poster for the Soof syrup to be displayed at the bus stops as well as in magazines.